IGNOU BBA in Retailing
Online & Distance BBA in Retailing: Course Overview
The BBA in Retailing is a dynamic undergraduate program designed to equip students with the essential skills and knowledge for the retail industry. Emphasizing practical, skill-based learning, the curriculum integrates internships that enhance employability and industry readiness.
The program comprises 132 credits, including internships, workbooks, and viva-voce, ensuring hands-on experience and professional development. It follows a modular approach:
- First Year – Diploma in Retailing (DIRIL)
- Second Year – Advanced Diploma in Retailing (ADIR)
- Third Year – BBA in Retailing (BBARIL)
Students undergo a three-month internship in the first year, followed by on-the-job training in the second and third years, along with workbooks and viva-voce assessments. A final viva-voce follows the submission of workbooks for BRLP-101, BRLP-102, and BRLP-103.
DIRIL & ADIR serve as exit points, allowing students to step into the industry at different stages. The program is offered in July and January sessions annually.
Online & Distance BBA in Retailing: Duration & Eligibility​
The IGNOU BBA in Retailing is a three-year program with a modular approach. Students earn a Diploma in Retailing (1st year), Advanced Diploma (2nd year), and BBA (3rd year), gaining practical experience through internships, on-the-job training, workbooks, and viva-voce.
Eligibility for the BBA from IGNOU in Retailing requires candidates to have 10+2 or an equivalent qualification. This program is open to students from any stream, providing them with foundational and advanced retail management skills through internships, on-the-job training, workbooks, and viva-voce assessments.
UGC Entitled
Recognized by the University Grants Commission
Grade NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
AICTE Approved
Approved by the All India Council for Technical Education
MHRD Approved
Ministry of Human Resource Development
WES Accredited
World Education System
AIU Approved
Recognized by the Association of Indian Universities
Course Code | Course Title | Type | Credits |
---|---|---|---|
BCOE-141 | Principles of Marketing | Theory | 6 |
BEGAE-182 | English Communication Skills | Theory | 4 |
BRL-101 | Overview of Retailing | Theory | 4 |
BRL-102 | Introduction to Retail Marketing | Theory | 4 |
BRL-103 | Store Operations | Theory | 4 |
Course Code | Course Title | Type | Credits |
---|---|---|---|
BRL-104 | Retail Management Perspectives and Communication | Theory | 6 |
BRLP-101 | Internships, WorkBook and Viva-Voce | Practical | 16 |
IInd Year | ||
---|---|---|
Course Title | Course Code | Credits |
Semester III | ||
Environmental Studies | BEVAE-181 | 4 |
Customer Service Management | BRL-105 | 6 |
Managing Human Resources | BRL-106 | 4 |
Buying and Merchandising-I | BRL-107 | 4 |
Retail Operations and Store Management | BRL-108 | 4 |
IInd Year | ||
---|---|---|
Course Title | Course Code | Credits |
Semester IV | ||
Customer Value Management | BRL-109 | 6 |
IT Application in Retail | BRL-110 | 4 |
On the Job Training, WorkBook and Viva-Voce | BRLP-102 | 12 |
3rd Year | ||
---|---|---|
Course Title | Course Code | Credits |
Semester V | ||
Entrepreneurship | BCOS-185 | 4 |
Retail Consumer Behavior | BRL-111 | 6 |
Buying and Merchandising-II | BRL-112 | 4 |
Business Ethics | BRL-113 | 4 |
Visual Merchandising & Store Planning | BRL-114 | 4 |
3rd Year | ||
---|---|---|
Course Title | Course Code | Credits |
Semester VI | ||
E-Commerce | BCOS-184 | 4 |
Retail Supply Chain Management | BRL-115 | 6 |
On the Job Training, Workbook and Viva-Voce | BRLP-103 | 12 |
Learning Methodology-IGNOU
E-books Study
Material
Live Interactive Sessions
Project &
Assignment
Learning
Managment
Top Studies
Center
Worldwide
Reach
IGNOU Online & Distance BBA Specialization
IGNOU Distance & Online BBA offers specializations in various fields, providing flexible learning, industry-relevant skills, and practical training through internships, workbooks, and viva-voce for career advancement in business and management.
BBA Specialization | ||
---|---|---|
Retailing | Services Management |
IGNOU BBA in Retailing Fees Structure
Full Programme Fees | 31,500/- |
Fees Structure Per Annum | 10,500/- Rupees per year plus registration fee+development fee as applicable |
Semester Wise Fees | 5,250/- Rupees |