MBA in Marketing
Discover the Power of Marketing and Transform Your Passion into Inspiring Marketing Excellence with IGNOU’s MBA in Marketing
Program Overview
The IGNOU MBA in Marketing Management is a prestigious program accredited by UGC-DEB, offering comprehensive education in the field of marketing. This online degree program equips students with cutting-edge marketing strategies, consumer behavior insights, and management skills. With a focus on industry relevance, it prepares graduates for leadership roles in marketing, advertising, and sales. The curriculum combines theoretical knowledge with practical experience, ensuring students are well-prepared to meet the demands of the dynamic business world. Join us to embark on a rewarding journey in marketing management.
Duration & Eligibiity
The duration of the program is 2 – 5 years to complete it. This flexibility allows students to balance their studies with their work commitments. To be eligible for the online IGNOU’s MBA in Marketing Management, students must have a bachelor’s degree in any discipline from a recognized university.
Accreditation & Approvals
UCG-DEB Entitled
Approved by the University Grants Commission
Grade NAAC A++ Accredited
by National Assessment and Accreditation Council
WES Accredited
World Education System
MHRD Approved
Ministry of Human Resource Development
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-01 | Management Functions and Organizational Processes | 4 |
| MMPC-02 | Human Resource Management | 4 |
| MMPC-03 | Business Environment | 4 |
| MMPC-05 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-06 | Marketing Management | 4 |
| MMPC-07 | Business Communication | 4 |
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-08 | Information Systems for Managers | 4 |
| MMPC-09 | Management of Machines and Materials | 4 |
| MMPC-10 | Managerial Economics | 4 |
| MMPC-11 | Social Processes and Behavioral Issues | 4 |
| MMPC-12 | Strategic Management | 4 |
| MMPC-13 | Business Laws | 4 |
| MMPC-14 | Financial Management | 4 |
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-15 | Research Methodology for Management Decisions | 4 |
| MMPC-16 | International Business | 4 |
| MMPP-01 | Project Course (Equivalent to 2 Courses) | 4 |
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-17 | Advanced Strategic Management | 4 |
| MMPC-18 | Entrepreneurship | 4 |
| MMPC-19 | Total Quality Management | 4 |
| MMPC-20 | Business Ethics and CSR | 4 |
Learning Methodology-IGNOU
E-books Study
Material
Live Interactive Sessions
Project &
Assignment
Learning
Managment
Top Studies
Center
Worldwide
Reach
IGNOU-MBA Specialisation
IGNOU MBA in Marketing Management Fees Structure
| OPEN MAT Fee | : | 800/- rupees for Open Category + 600/- rupees for Reserved Category |
| Registration Fee | : | 300/- rupees |
| Course Fee | : | 53,110- Per Semester |
| Examination Fee | : | 200- Per Subject |
Frequently Asked Question
IGNOU’s inclusive approach to education, allowing learners from diverse backgrounds and ages to access quality education at their convenience. The flexibility, affordability, and recognized degrees make IGNOU an excellent choice for those seeking to balance education with other commitments.
IGNOU provides study materials, including printed books and digital resources, to enrolled students. You can access these materials through the university’s online platform or by receiving printed materials via mail. Additionally, IGNOU’s digital library offers a vast collection of e-books, journals, and multimedia resources for further learning.
Yes, IGNOU degrees are recognized in India by bodies like UGC and the Ministry of Education. They hold the same value as traditional degrees. Additionally, IGNOU degrees are accepted and valid internationally, facilitated by its recognition by DEC and AICTE.
Yes, IGNOU degrees are generally accepted for government exams, including UPSC, SSC, RRB, and NDA. However, eligibility criteria may vary by specific exams and positions, so candidates should review the official notifications and requirements for each examination.