IGNOU BBA Retailing
IGNOU BBA Retailing helps students build skills in retail management, sales, and customer service. The course includes practical training and real industry experience. It also teaches business basics, making it a great choice for those who want to work in the retail industry or start their own business.
IGNOU BBA Retailing Course Overview 2026
The BBA in Retailing is a dynamic undergraduate program designed to equip students with the essential skills and knowledge for the retail industry. Emphasizing practical, skill-based learning, the curriculum integrates internships that enhance employability and industry readiness.
The program comprises 132 credits, including internships, workbooks, and viva-voce, ensuring hands-on experience and professional development. It follows a modular approach:
- First Year – Diploma in Retailing (DIRIL)
- Second Year – Advanced Diploma in Retailing (ADIR)
- Third Year – BBA in Retailing (BBARIL)
Students undergo a three-month internship in the first year, followed by on-the-job training in the second and third years, along with workbooks and viva-voce assessments. A final viva-voce follows the submission of workbooks for BRLP-101, BRLP-102, and BRLP-103.
DIRIL & ADIR serve as exit points, allowing students to step into the industry at different stages. The program is offered in July and January sessions annually.
BBA Retailing: Duration & Eligibility
The IGNOU BBA in Retailing is a three-year program with a modular approach. Students earn a Diploma in Retailing (1st year), Advanced Diploma (2nd year), and BBA (3rd year), gaining practical experience through internships, on-the-job training, workbooks, and viva-voce.
Eligibility for the BBA from IGNOU in Retailing requires candidates to have 10+2 or an equivalent qualification. This program is open to students from any stream, providing them with foundational and advanced retail management skills through internships, on-the-job training, workbooks, and viva-voce assessments.

UGC Entitled
Recognized by the University Grants Commission

Grade NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council

AICTE Approved
Approved by the All India Council for Technical Education

MHRD Approved
Ministry of Human Resource Development

NIRF
NIRF Ranking 2025- Rank 1 (Open University Category)

AIU Recognised
Recognised by the Association of Indian Universities
| Course Code | Course Title | Type | Credits |
|---|---|---|---|
| BCOE-141 | Principles of Marketing | Theory | 6 |
| BEGAE-182 | English Communication Skills | Theory | 4 |
| BRL-101 | Overview of Retailing | Theory | 4 |
| BRL-102 | Introduction to Retail Marketing | Theory | 4 |
| BRL-103 | Store Operations | Theory | 4 |
| Course Code | Course Title | Type | Credits |
|---|---|---|---|
| BRL-104 | Retail Management Perspectives and Communication | Theory | 6 |
| BRLP-101 | Internships, WorkBook and Viva-Voce | Practical | 16 |
| IInd Year | ||
|---|---|---|
| Course Title | Course Code | Credits |
| Semester III | ||
| Environmental Studies | BEVAE-181 | 4 |
| Customer Service Management | BRL-105 | 6 |
| Managing Human Resources | BRL-106 | 4 |
| Buying and Merchandising-I | BRL-107 | 4 |
| Retail Operations and Store Management | BRL-108 | 4 |
| IInd Year | ||
|---|---|---|
| Course Title | Course Code | Credits |
| Semester IV | ||
| Customer Value Management | BRL-109 | 6 |
| IT Application in Retail | BRL-110 | 4 |
| On the Job Training, WorkBook and Viva-Voce | BRLP-102 | 12 |
| 3rd Year | ||
|---|---|---|
| Course Title | Course Code | Credits |
| Semester V | ||
| Entrepreneurship | BCOS-185 | 4 |
| Retail Consumer Behavior | BRL-111 | 6 |
| Buying and Merchandising-II | BRL-112 | 4 |
| Business Ethics | BRL-113 | 4 |
| Visual Merchandising & Store Planning | BRL-114 | 4 |
| 3rd Year | ||
|---|---|---|
| Course Title | Course Code | Credits |
| Semester VI | ||
| E-Commerce | BCOS-184 | 4 |
| Retail Supply Chain Management | BRL-115 | 6 |
| On the Job Training, Workbook and Viva-Voce | BRLP-103 | 12 |
Learning Methodology-IGNOU

E-books Study
Material

Live Interactive Sessions

Project &
Assignment

Learning
Managment

Top Studies
Center

Worldwide
Reach
Distance BBA Specialization
IGNOU Distance & Online BBA offers specializations in various fields, providing flexible learning, industry-relevant skills, and practical training through internships, workbooks, and viva-voce for career advancement in business and management.
| BBA Specialization | ||
|---|---|---|
| Retailing | Services Management |
IGNOU BBA Retailing Fees Structure 2026 (Updated)
| Full Programme Fees | 31,500/- |
| Fees Structure Per Annum | 10,500/- Rupees per year plus registration fee+development fee as applicable |
| Semester Wise Fees | 5,250/- Rupees |
Frequently Asked Question
The BBA in Retailing is an undergraduate degree specializing in retail management that encompasses sales, customer behavior and supply chain operations. It trains students for jobs in contact stores, e-commerce and brand management.
BBA majors such as Finance, International Business and Business Analytics tend to have high salaries because they are in demand for corporate and global markets.
The types of retailers are departmental stores, supermarket, specialty store, convenience store and discount store and e-retailer (online store), warehouse retailers.
Universities provide BBA courses in marketing, human resource management and retailing without requiring math. Eligibility criteria vary generally as usually determined by a university.
The program is three years long and follows a modular approach, allowing students to exit with a Diploma (1st year) or Advanced Diploma (2nd year) before completing the BBA in the 3rd year.
Candidates must have completed 10+2 or an equivalent qualification from a recognized board to be eligible for admission.
Yes, the program integrates internships, on-the-job training, workbooks, and viva-voce to provide hands-on industry experience.
The total fee is approximately ₹31,500, payable in installments over the three years, making it an affordable option for retail management education.
Admissions are open twice a year, in January and July sessions. Students can apply online through the official IGNOU website.