MBA in Marketing Management
Discover the Power of Marketing and Transform Your Passion into Inspiring Marketing Excellence with IGNOU’s MBA in Marketing
Online & Distance MBA in Marketing Management: Course Overview
The IGNOU MBA in Marketing Management is a prestigious program accredited by UGC-DEB, offering comprehensive education in the field of marketing. This online degree program equips students with cutting-edge marketing strategies, consumer behavior insights, and management skills. With a focus on industry relevance, it prepares graduates for leadership roles in marketing, advertising, and sales. The curriculum combines theoretical knowledge with practical experience, ensuring students are well-prepared to meet the demands of the dynamic business world. Join us to embark on a rewarding journey in marketing management.
Online & Distance MBA in Marketing Management: Duration & Eligibility
UGC Entitled
Recognized by the University Grants Commission
Grade NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
AICTE Approved
Approved by the All India Council for Technical Education
MHRD Approved
Ministry of Human Resource Development
WES Accredited
World Education System
AIU Approved
Recognized by the Association of Indian Universities
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-01 | Management Functions and Organizational Processes | 4 |
| MMPC-02 | Human Resource Management | 4 |
| MMPC-03 | Business Environment | 4 |
| MMPC-05 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-06 | Marketing Management | 4 |
| MMPC-07 | Business Communication | 4 |
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-08 | Information Systems for Managers | 4 |
| MMPC-09 | Management of Machines and Materials | 4 |
| MMPC-10 | Managerial Economics | 4 |
| MMPC-11 | Social Processes and Behavioral Issues | 4 |
| MMPC-12 | Strategic Management | 4 |
| MMPC-13 | Business Laws | 4 |
| MMPC-14 | Financial Management | 4 |
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-15 | Research Methodology for Management Decisions | 4 |
| MMPC-16 | International Business | 4 |
| MMPP-01 | Project Course (Equivalent to 2 Courses) | 4 |
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-17 | Advanced Strategic Management | 4 |
| MMPC-18 | Entrepreneurship | 4 |
| MMPC-19 | Total Quality Management | 4 |
| MMPC-20 | Business Ethics and CSR | 4 |
Learning Methodology-IGNOU
E-books Study
Material
Live Interactive Sessions
Project &
Assignment
Learning
Managment
Top Studies
Center
Worldwide
Reach
IGNOU-Online & Distance MBA Specialization
IGNOU MBA in Marketing Management Fees Structure
IGNOU university offers an accessible online MBA program with a structured, semester-wise fee system. This makes payments manageable for students. A one-time registration fee is applicable, varying for different categories, along with an application fee during admission. Check the table below for fee specifics.
| 1st, 2nd and 4th semester fees | Rs.15,500/- Rupees per semester |
| 3rd semester fees | Rs.17,500/- Rupees per semester |
| Total Course fees | Rs. 64,000/- Rupees |
| Examination fees | 200- Rupees Per Subject |
| Registration fees | 300/- Rupees |
Frequently Asked Question
IGNOU – School of Management Studies (SOMS) – Distance Education Programs – Master of Business Administration (MBA) with a Specialization in Marketing Management.
An MBA in Marketing is an excellent choice for the future, as it can help you secure job promotions and qualify for management and executive roles in esteemed organizations.
New MBA Marketing graduates in India have a broad spectrum of career opportunities available across industries including advertising, consulting, retail, banking, tourism, digital media, and entertainment. Entry-level positions typically offer starting salaries around INR 20,000 per month.
Yes, a distance MBA from IGNOU is a great way to advance your career, even if you are a fresh graduate or new to the job market. It helps you gain the specialized knowledge and skills needed to succeed or explore new career opportunities.
The fee for an MBA in Marketing is ₹15,500 per semester. With a total of four semesters, the full course fee amounts to ₹62,000.